Prizeskout, online platform for price conparison and coupon
Spearheaded comprehensive user journey mapping for the Prizeskout mobile app. Identified critical pain points, driving design improvements and a targeted optimization strategy that increased user retention and in-app purchase rates.
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Responsibility:
Journey Mapping: Created detailed user journey maps, uncovering key stages, motivations, and frustrations of Prizeskout app users.
Pain Point Discovery: Identified areas of friction and drop-off points within the user journey, revealing opportunities for targeted enhancements.
Feature Prioritization: Collaborated with development to prioritize enhancements based on data-driven insights and their potential to resolve user pain points.
Iterative Improvement: Led the design and implementation of user journey optimizations, monitoring results and incorporating ongoing user feedback.
Achievements:
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Enhanced User Retention: Boosted app user retention by 65% through targeted resolutions of pain points.
• Increased In-App Purchases: Improved in-app purchase rates by 20% after streamlining journeys critical to driving revenue conversion.
• Proactive Problem-Solving: Established a robust process for ongoing user journey analysis and refinement, driving ongoing product improvement.
Skills Demonstrated:
• User-Centric Approach: Demonstrated keen understanding of user needs, motivations, and behaviors in app design decisions.
• Strategic Prioritization: Prioritized and optimized features to streamline user journeys, maximizing results within development constraints.
• Data-Driven Product Design: Utilized analytics and user research to inform journey analysis, leading to actionable insights and iterative optimization.
Outcome Focused:
• Delivered enhancements that translated directly into tangible KPIs like retention and in-app purchases.