Prizeskout, online platform for price conparison and coupon
Designed and implemented an enhanced user onboarding flowchart within the Prizeskout SaaS product. Successfully boosted new-user conversion rates through a streamlined, data-driven flow redesign, demonstrating deep understanding of user pain points and frictionless experience development.
Responsibility:
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UX Analysis & Mapping: Conducted meticulous research into existing onboarding pain points, analyzing user behavior and drop-off trends to identify areas for improvement.
• Flowchart Design: Built an intuitive onboarding flowchart, strategically guiding new users through key product features and value propositions to accelerate adoption.
• Data-Informed Iteration: Utilized A/B testing and user feedback analysis to optimize the flow. Data-driven decision-making led to measurable improvements in conversion metrics.
• Cross-Team Collaboration: Worked closely with development and marketing teams to integrate the new flow, ensuring alignment with product functionality and communication channels.
Achievement:
Boosted Conversion Rates: Increased new-user conversion through the onboarding flow by 15%.
Frictionless User Experience: Reduced onboarding drop-off rates by 25%, showcasing success in identifying and resolving UX friction points.
Enhanced Product Adoption: Streamlined the user journey to unlock core product features, encouraging early adoption and increased platform engagement.
Skills Demonstrated:
UX Design Thinking: Expertise in crafting user-centric product experiences by identifying and addressing pain points.
Data Analytics: Proficiency in leveraging data to drive product optimization and decision-making.
Cross-Functional Collaboration: Ability to work seamlessly with stakeholders across development and marketing.
Iterative Optimization: Commitment to data-driven refinement for continuous product improvement.