Prizeskout Feature Redesign & Rollout
Led a user-centric redesign of a core Prizeskout feature. Managed the complete design process, from research and ideation to launch, to significantly increase user satisfaction and engagement.
Responsibility:
User Needs Analysis: Conducted targeted user research, including interviews, surveys, and usability testing, to identify pain points and improvement opportunities within the feature.
Ideation & Prototyping: Facilitated design workshops and brainstorming sessions to generate and prioritize innovative solutions. Developed prototypes ranging from low-fidelity sketches to interactive mockups for rapid testing and validation.
Iterative Design: Collaborated with the design team to iterate on designs, gathering feedback, and addressing usability concerns for a highly intuitive user experience.
Cross-Team Coordination: Partnered with development and QA teams to translate the improved design into technical implementation and rigorous testing prior to launch.
Achievement:
User Satisfaction Boost: Elevated user satisfaction scores for the redesigned feature.
Increased Engagement: Improved key engagement metrics following the redesign.
Streamlined Design Process: Established an efficient and replicable design and development process, promoting future success across other features.
Skills Demonstrated:
User-Centric Leadership: Advocated for user needs within the design process, emphasizing empathy-driven product development.
Collaborative Approach: Collaborated effectively with design, development, and QA teams, ensuring seamless product enhancements.
Cross-Functional Design Thinking: Applied principles of design thinking throughout research, ideation, prototyping, testing, and iteration phases.
Prioritization & Execution: Balanced usability-focused goals alongside implementation needs and timelines for successful rollout.